Unlock the power of psychology to attract more customers, boost conversions, and grow your business.
✔️ Brand Strategy & Positioning - Clarify brand values and align brand identity with customer personas.
✔️ SEO Strategy - Optimise content to rank higher on search engines.
✔️ Paid Ads & SEM Strategy - Apply behavioural insights to craft ads that capture attention & drive action.
✔️ Social Media Growth Strategy – Leverage psychology to craft content that resonates with audience.
✔️ Psychology-driven messaging – Apply trust-building psychology techniques.
✔️ Customer journey optimisation – Identify and fix drop-off points.
✔️ Social Media and Email Marketing – Leverage psychology to increase engagement and drive conversions.
✔️ Website & Landing Page Optimisation – Remove friction to make actions feel effortless.
✔️ Pricing & Offer Strategy - Use behavioural pricing tactics to maximise perceived value.
✔️ Conversion-Focused Email & Retargeting Ads – Apply psychology and behavioural heuristics to re-engage potential buyers.
✔️ Checkout Optimisation – Make the checkout and purchase process more intuitive & rewarding to reduce drop-off rates.
✔️ Customer Loyalty Programs – Apply psychology and behavioural insights to keep customers engaged.
✔️ Email & Content Marketing – Use psychological techniques and community-building tactics to increase retention.
Customer Persona Development: Create clear, data-backed profiles of your ideal customers to guide all your marketing efforts.
Brand Story & Values: Define your brand’s purpose, story, and values to differentiate your business and build a lasting connection with customers.
Market Research: Conduct in-depth research into your competitors, market trends, and customer preferences to ensure your strategy is ahead of the curve.
Metrics Tracking: Implement tracking systems to measure and refine your brand strategy’s effectiveness over time.
Customer Journey Mapping: Map out the complete customer experience, identifying critical touchpoints for engagement and areas to optimise.
Website Audits: Assess your website’s user experience (UX) and make improvements to ensure visitors stay longer and convert more.
Landing Page Optimisation: Improve your landing pages to make sure they are intuitive and effective in driving conversions.
UX Optimisation: Streamline your website’s design and functionality to remove friction points that prevent customers from taking action.
A/B Testing: Experiment with different versions of your website and marketing materials to discover what performs best.
Metrics Tracking: Use analytics to track the performance of optimisations and continue to refine strategies based on user behaviour.
SEO Audits: Conduct comprehensive audits to identify areas of improvement for organic search performance.
Customer Persona Development: Tailor your SEO strategy to the interests and behaviours of your target audience.
Keyword Research: Research and select the most impactful keywords to improve your search rankings and drive organic traffic.
Content Optimisation: Optimise your content to ensure it ranks well on search engines and delivers value to your audience.
Paid Ad Strategies: Develop high-converting ads for Google and Display Networks, leveraging psychology and behavioural insights to boost results.
Social Media Audits: Evaluate your current social media presence to identify strengths and areas for improvement.
Customer Persona Development: Develop social media strategies that speak directly to the pain points and needs of your target audience.
Campaign Planning: Plan campaigns that drive engagement, increase followers, and move your audience closer to purchase decisions.
Content Strategy: Create content that’s aligned with both your audience's interests and your business goals to boost brand engagement.
Copywriting: Craft compelling copy that drives action and fosters relationships on every platform.
Metrics Tracking: Track key social media performance indicators (KPIs) to adjust strategies in real time and maximise ROI.
Customer Persona Development: Create personalised email sequences that speak directly to each segment of your audience.
Personalised Email Sequences: Develop targeted email campaigns that feel individualised and resonate with your audience’s needs.
Copywriting: Write engaging, action-oriented email copy that entices recipients to open, click, and convert.
Campaign Planning: Design email marketing campaigns that are aligned with your overall business strategy and objectives.
Segmentation: Segment your email list to send highly targeted content and promotions based on user behaviour.
Metrics Tracking: Monitor the success of your email campaigns, adjusting them in real time to maximise conversions.
I’d love to provide a clear picture for you. However, to make sure the pricing reflects the scope and goals of your business, I prefer to take a bit of time to assess your needs more thoroughly. After that, I can propose a tailored solution and give you a more precise pricing estimate. I aim to keep things transparent and flexible, so you’ll never be surprised by hidden costs.
Both options are available. If you just need help with a specific project, like mapping your customer journey, planning a campaign, conducting a brand or website audit, or refining your content strategy, we can work together on a one-off basis.
But if you're looking for more hands-on support over time (like ongoing optimisation, campaign planning, or metrics tracking), I also offer longer-term retainers. This gives us time to test, iterate, and refine your strategy across multiple touchpoints.
Not sure which is right for you? We can figure it out together based on your goals and where you’re at right now.
It depends on the scope and goals of the project, but here’s a rough guide based on what I typically offer:
Strategy-focused work (like customer persona development, brand positioning, or social media strategy) usually takes 2–4 weeks, including research, collaboration, and refinement.
Website audits, UX tweaks, and content/landing page optimisation can take anywhere from 1–3 weeks, depending on the number of pages and depth of insights needed.
Email and social media campaign planning often takes around 2–3 weeks from research to final strategy and copy drafts.
If you're looking for ongoing metrics tracking and refinement, we can work on a monthly basis with regular check-ins and iterations.
I offer both strategic and hands-on support — but with a focus on areas I specialise in. That means I can help with things like copywriting, content direction, UX suggestions, and ad testing. For example, if your website isn’t converting well, I’ll identify behavioural barriers and recommend improvements you can pass to your developer. I don’t do web development or full-scale content creation (like filming, editing, or design), but I’ll guide the direction so your creative team knows exactly what to produce — and why.
