Frequently asked questions (FAQs)

Most agencies focus on what to do — like running ads or managing your socials. I focus on why people aren’t engaging or buying in the first place, then use psychology to shape messaging, design, and strategy. I dig into what truly drives your customers, so you’re not just creating content — you’re creating content that converts. If you’ve tried the usual tactics and haven’t seen results, this approach may be what finally moves the needle.

Absolutely. You don’t need to be a marketing expert — that's what I’m here for. I work with businesses and organisations of all sizes, and what matters most is that you have a goal: whether that’s getting more people to buy your product, visit your site, engage with your content, or sign up for something. From there, I’ll work with you to uncover what’s holding your audience back — and design solutions that guide them to take action. You’ll never feel overwhelmed with jargon or strategy talk; I’ll keep things clear, collaborative, and aligned with what makes sense for your business.

Not necessarily — it really depends on the kind of support you need. I offer flexible project scopes, and we’ll always tailor the approach to what’s most efficient and effective for your goals and current stage of growth.  Once I understand what you're hoping to achieve, I can recommend the most impactful (and cost-effective) path forward — no guesswork, no unnecessary add-ons.

Behavioural science helps you understand customer decisions and optimise marketing strategies to drive better results. By applying insights into how people think and act, businesses often see improvements in engagement, conversions, and customer loyalty.

To see how this has worked for other businesses, check out the examples on the blog here.

The level of involvement is flexible and can be tailored to your preferences. You’ll be involved at key points, like sharing your goals, giving feedback, or providing insights only you’d know about your audience, I’ll handle the strategy, planning, and recommendations in the background, and guide you through everything step-by-step. Whether you prefer a more hands-off approach or want to collaborate closely, we can find a balance that works for you.

I’d love to provide a clear picture for you. However, to make sure the pricing reflects the scope and goals of your business, I prefer to take a bit of time to assess your needs more thoroughly. After that, I can propose a tailored solution and give you a more precise pricing estimate. I aim to keep things transparent and flexible, so you’ll never be surprised by hidden costs. 

Both options are available. If you just need help with a specific project, like mapping your customer journey, planning a campaign, conducting a brand or website audit, or refining your content strategy, we can work together on a one-off basis.

But if you're looking for more hands-on support over time (like ongoing optimisation, campaign planning, or metrics tracking), I also offer longer-term retainers. This gives us time to test, iterate, and refine your strategy across multiple touchpoints.

Not sure which is right for you? We can figure it out together based on your goals and where you’re at right now.

It depends on the scope and goals of the project, but here’s a rough guide based on what I typically offer:

• Strategy-focused work (like customer persona development, brand positioning, or social media strategy) usually takes 2–4 weeks, including research, collaboration, and refinement.

• Website audits, UX tweaks, and content/landing page optimisation can take anywhere from 1–3 weeks, depending on the number of pages and depth of insights needed.

• Email and social media campaign planning often takes around 2–3 weeks from research to final strategy and copy drafts.

If you're looking for ongoing metrics tracking and refinement, we can work on a monthly basis with regular check-ins and iterations.

I offer both strategic and hands-on support — but with a focus on areas I specialise in. That means I can help with things like copywriting, content direction, UX suggestions, and ad testing. For example, if your website isn’t converting well, I’ll identify behavioural barriers and recommend improvements you can pass to your developer. I don’t do web development or full-scale content creation (like filming, editing, or design), but I’ll guide the direction so your creative team knows exactly what to produce — and why.

I’m based in Singapore, and I work closely with small to medium-sized businesses here—but I also serve clients across the region and internationally. Whether you're a local SME or a business based elsewhere, I can tailor strategies to suit your market and audience.