Embedded Files
Enhancing a Food Wastage Campaign to Drive Real Behaviour Change
Ever wondered why even the most eye-catching campaigns fail to change real-world behaviour?
Applicable for: Brand Growth, Customer Engagement, Behaviour Change Campaigns, Habit Building Businesses
Food waste campaigns often raise awareness — but getting people to act is a whole different story. I evaluated a national food waste initiative to uncover hidden psychological barriers and designed practical strategies that turned good intentions into real, lasting change.
[See how we did it →]
Helping an EdTech Startup Expand & Grow
How do you turn free users into paying customers?
Applicable for: Brand Growth and Partnerships, Conversion Optimisation
Teens in AI, an edtech startup, had strong interest in their free courses but little uptake on paid ones. I uncovered hidden friction points and redesigned their strategy — helping them expand into schools and land high-impact partnerships.
[See how we did it →]
Helping Low-Income Homeowners Access Government Scheme
What happens when customers are interested in your offer, but still don’t act?
Applicable for: Brand Growth, Customer Engagement, Conversion Optimisation
Low-income homeowners had clear financial reasons to apply for a free energy upgrade, yet participation stayed low. I uncovered hidden trust and friction barriers — and redesigned the experience to boost signups and engagement.
[See how we did it →]
Tackling Low HPV Vaccination Uptake in Sub-Saharan Africa
What if your offer is great — but people still don’t follow through?
Applicable for: Brand Growth, Customer Engagement, Conversion Optimisation
When a free vaccination programme struggled with uptake, I uncovered the hidden behavioural barriers. Using storytelling, social incentives, and myth-busting design, we sparked awareness and drove real change — showing how psychology can shift behaviour.
[See how we did it →]
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