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Singapore's First Psychology-Driven Marketing Agency
Big Brands Use Psychology to Win Customers. Now You Can Too.
We help foodpreneurs, social enterprises, and solopreneurs attract loyal customers through our proven Root & Soar Framework.
You’re doing it all — creating, fulfilling, managing, serving — and marketing often feels rushed, confusing, or ineffective.
There’s no time to dig into insights, test strategies, or stand out from bigger brands flooding the space.
That’s where we come in. NeuroNova Marketing isn’t just a one-off lead gen service, we’re your strategic partner.
We use psychology to build marketing that reflects your mission, earns trust, and brings in the right kind of customers, again and again.
Who we work with
We specialise in helping small, mission-led brands who want marketing that reflects their values.
We work with:
🍜 Passionate Foodpreneurs — like home-based food businesses, boutique cafes, and heritage eateries ready to grow
💡 Purpose-Driven Solopreneurs — creatives, craftspeople, and freelancers who want their work to be seen and valued
🤝 Mission-Led Social Enterprises — businesses solving real problems with small teams and big hearts
Why NeuroNova Marketing?
We’re not a big marketing agency, and that’s exactly why we get you.
We don’t do one-size-fits-all packages. Instead, you get tailored, research-backed strategies rooted in psychology, designed specifically for small, values-led businesses in Singapore.
You’ll work directly with me — quick replies, no handovers, and a partner who’s personally invested in your success.
I studied psychology at two of the top-ranked universities in the world for psychology—UCL (#6 globally) and NUS (#1 in Asia). That means I bring something most marketing agencies don’t: a deep understanding of what really drives consumer behaviour and decision-making.
I’ve used those insights to help:
Startups with their growth strategy
Organisations like UNICEF boost awareness of HPV vaccines in South Africa
Public organisations in Singapore uncover hidden behavioural barriers — from eco habits to healthcare access
Curious how psychology can help your business grow smarter?
The Root & Soar Framework
Root & Soar is our two-step framework that grounds your marketing in research before lifting it with psychology-led strategy.
Instead of jumping straight into content creation or chasing viral trends, we take a step back. Our strategy is rooted in research and psychology, so that every decision is backed by proven strategies, not guesswork or temporary trends.
1. Root: Behavioural Research — Understand the Market, Stand Out with Confidence
You don’t have time to scroll TikTok trends, analyse competitors, or build customer personas from scratch.
So we do it for you, with the rigour of an academic and the empathy of a small business owner.
We uncover:
📚 Brand Story & Values: Define your brand’s purpose, story, and values to differentiate your business from your competitors
📊 What your competitors are doing
🧑🤝🧑 Who your ideal customers are and what truly matters to them
👀 Why people aren't buying or noticing you
⚠️ Where your funnel is leaking attention, trust, or sales
Services include:
Brand Story and Value Definition
Customer Insight and Persona Development
Competitor & Trend Analysis
Website, Social Media, and Copy Audits
2. Soar: Psychology-Driven Strategy — Craft Smarter Marketing, Not Just More Content
Once we’ve figured out your brand's positioning, goals, ideal customers, and painpoints, we use those insights to craft strategy that targets painpoints and converts.
This isn’t vibes-based or trend-chasing marketing. It’s built around your customers, your goals, and our research.
❌ Struggling to stand out from competitors?
✅ We sharpen your brand positioning and messaging so the right people understand who you are and why they should care.
❌ Getting views but no sales?
✅ We apply psychological insights to fix hesitation, build trust, and move your ideal consumers from interest to action.
❌ Losing customers after one purchase?
✅ We build loyalty systems based on how your target audience thinks and decides, not random discounts or spammy emails.
Services include:
Clear Brand Strategy & Social Media Content Direction (so you don’t waste time guessing what to post or solely rely on trends)
Messaging that Connects and Converts
Website optimisation, SEO, Paid Ads, and Loyalty Plans, whichever is the right fit for your business goals
🎁 Start With a Free Psychology-Backed Audit
Before we dive into research or strategy, let’s have a brief overview of your business.
Claim your free, tailored marketing audit today and get:
A full review of your website, social media, and email marketing
A clear, easy-to-read PDF report highlighting what’s working and what’s not
Psychology-backed tips to boost your visibility, engagement, and sales—ready to be applied immediately
Delivered within 5 business days.
📩 Just drop a message below to highlight your goals so we can tailor the audit to your business needs.
By submitting, you agree to our Privacy PolicyFrequently asked questions (FAQs)
I’ve worked with other agencies before but barely saw results. How is this different?
Most agencies focus on what to do — like running ads or managing your socials. I focus on why people aren’t engaging or buying in the first place, then use psychology to shape messaging, design, and strategy. I dig into what truly drives your customers, so you’re not just creating content — you’re creating content that converts. If you’ve tried the usual tactics and haven’t seen results, this approach may be what finally moves the needle.
I’m a small business owner with no background in marketing or psychology. Can you still help me?
Absolutely. You don’t need to be a marketing expert — that's what I’m here for. I work with entrepreneurs, businesses and organisations of all sizes, and what matters most is that you have a goal: whether that’s getting more people to buy your product, visit your site, engage with your content, or sign up for something. From there, I’ll work with you to uncover what’s holding your audience back — and design solutions that guide them to take action. You’ll never feel overwhelmed with jargon or strategy talk; I’ll keep things clear, collaborative, and aligned with what makes sense for your business.
Do I need a big budget to work with you?
Not necessarily — it really depends on the kind of support you need. I offer flexible project scopes, and we’ll always tailor the approach to what’s most efficient and effective for your goals and current stage of growth. Once I understand what you're hoping to achieve, I can recommend the most impactful (and cost-effective) path forward — no guesswork, no unnecessary add-ons.
How do I know if psychology really makes a difference to my business?
Psychology helps you understand customer decisions and optimise marketing strategies to drive better results. By applying insights into how people think and act, businesses often see improvements in engagement, conversions, and customer loyalty.
To see how this has worked for other businesses, check out the examples on the blog here.
How involved do I need to be in the process?
The level of involvement is flexible and can be tailored to your preferences. You’ll be involved at key points, like sharing your goals, giving feedback, or providing insights only you’d know about your audience, I’ll handle the strategy, planning, and recommendations in the background, and guide you through everything step-by-step. Whether you prefer a more hands-off approach or want to collaborate closely, we can find a balance that works for you.
Where are you based, and do you work with international clients?
I’m based in Singapore, and I work closely with small to medium-sized businesses here—but I also serve clients across the region and internationally. Whether you're a local SME or a business based elsewhere, I can tailor strategies to suit your market and audience.
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