In 2025, Singaporeans didn’t vote for change. They voted for comfort. 

From ministers on podcasts to fielding senior ministers in unexpected areas — it’s all rooted in psychology your brand can use.

Tap into the same instincts to win customer loyalty. Read more...

People were breaking into claw machines just to get this toy. What made Labubu a viral hit? And how can your business spark the same craze? (and no, you don't have to sell toys to apply this strategy. This works for any business) Read more...

Struggling to prove your brand's worth? Learn why showing your effort could be the secret to gaining customer trust. Read more...

Bud Light’s sales dropped 28% in 3 months. Learn what went wrong—and how your business can avoid the same mistake.. Read more...